Alaettin Sabuncu

Data-driven Commercial Executive with 25 years of global experience driving credit cards, loans, BNPL, earned wage access, payment ecosystems, and insurance products in retail banking, insurance, and fintech. Expert in building commercial infrastructures, expanding brands, and optimizing product value through launch, re-launch, and sunset stages. Developed over 50 propensity models with significant impact on target segments. Managed full P&L responsibility up to €60M. Skilled at leading diverse marketing and commercial teams to deliver high-impact results.

Data-driven Commercial Executive with 25 years of global experience driving credit cards, loans, BNPL, earned wage access, payment ecosystems, and insurance products in retail banking, insurance, and fintech. Expert in building commercial infrastructures, expanding brands, and optimizing product value through launch, re-launch, and sunset stages. Developed over 50 propensity models with significant impact on target segments. Managed full P&L responsibility up to €60M. Skilled at leading diverse marketing and commercial teams to deliver high-impact results.

Executive MBA in United States 2003 - 2005