2023-02 – 2023-08 | RS Components Turkey (IME Electronics), Istanbul, Turkey Country Sales & Marketing Manager - Reported to General Manager.
- Lead inside and field Sales Team consist of 14 persons in Istanbul, Ankara and İzmir offices.
- Driven to realize company's 8M$ revenue and relevant profit realization.
- Prepared yearly sales and marketing budgets
- Defined and created sales strategies and action plans to achieve sales targets along with marketing strategies
- Defined and followed up KPIs, target realization, performance monitoring and coaching.
- Ensuring team to be aligned with sales strategy, keeping track records and measuring performances according to KPIs.
- Lead the field sales team for demand creation and customer follow-up.
- Managed marketing team and activities especially on social media and e-commerce.
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2022-03 – 2023-02 | Gewiss Electric Turkey, Istanbul, Turkey Sales Manager - Reported to General Manager.
- Managed Regional Sales Team consist of 3 persons.
- Responsible to support company's 6M$ revenue and relevant profit realization
- Defined and followed up KPIs, target realization, performance monitoring and coaching.
- Lead the team for managing existing dealers, distributors and adding new ones as well as following up for projects.
- Lead the team for demand creation activities by ensuring visiting, promoting, convincing project offices, architectural design offices, construction companies and contractors.
- Managed regional dealer network consists of 9 companies.
- Reviewed sales, customer concerns and new opportunities to drive business strategy at monthly planning sessions.
- Ensured PM team to be liaised with clients to develop deep understanding of business needs and current market landscape.
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2020-12 – 2022-03 | Megasan Electronics Inc. Istanbul, Turkey Technical Marketing Manager - Reported to General Manager.
- Managed Product Management and Marketing Team consist of 6 persons.
- Responsible to support company's 20M$ revenue and relevant profit realization.
- Defined and followed up KPIs, target realization, performance monitoring and coaching.
- Set goals, formalized policies and enforced operational standards to maximize team performance and to achieve targets.
- Managed almost 30 different product groups and more than 50 suppliers including PCB
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
- Collaborated with sales, purchasing and support teams to launch products on time and within budget.
- Managed company's marketing activities including digital media (bi-monthly digital magazines, social media marketing, fairs & exhibitions, sponsorships.
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2019-11 - 2020-08 | Endoks Energy & Inavitas , Istanbul, Turkey Country Sales & Marketing Manager - Reported to CEO.
- Managed around $10M sales budget with P&L responsibility, including money collecting performance follow-up.
- Identified, created and applied sales and marketing strategies required to achieve sales targets which has not been defined before clearly
- Defined product & services according to target markets, renewable energy production, electrical utilities and energy consumption points (industrial and commercial directly, residential indirectly).
- Built up and managed sales and marketing team from the scratch according to general company strategies in more structured way.
- Defined and followed up KPIs, target realization and coaching.
- Built up and developed customer base in renewable energy, utilities and major key accounts.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Managed the revenue models, process flows, operation supports and customer engagement strategies.
- Prepared sales presentations for clients showing success and credibility of energy management solutions.
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2019-01 - 2019-07 | Klemsan Electric Inc. Istanbul, Turkey Country Sales & Marketing Manager - Reported to CEO.
- Managed around $15M sales budget with P&L responsibility, including money collecting performance follow-up.
- Managed 17 persons sales team which consist of distribution, field and automation sales engineers and managers.
- Managed 4 persons marketing team which consist of graphic designers and marketing responsible.
- Identified, created and applied sales and marketing strategies required to achieve sales targets.
- Lead to arrange and participate in marketing activities like exhibition, product roadshow, hands-on trainings.
- Defined and followed up KPIs, target realization and coaching.
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2016-04 - 2018-10 | Arrow Electronics Inc. Turkey Branch, Istanbul, Turkey Regional Specialist - Reported to Regional Manager
- Developed and executed customers & sales for the technical/commercial product group called “Pemco” which consist of passive, electro-mechanical, connector and power supply electronic components strategy in conjunction with the account managers.
- Followed up project identification at earliest stage of design cycle.
- Managed customer project engagement from concept up to and including order placement.
- Developed customer relationships at all levels.
- Liaised with clients to develop deep understanding of business needs and current market landscape.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Developed strong relationships with strategic suppliers to achieve advantage for company.
- Exceeded demand creation, sales and profit objectives (more than 130% in 2017) within area.
- Communicated customer/project information to key stakeholders.
- Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
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2011-03 - 2016-04 | Wago Electronics Ltd. Turkey Branch. Istanbul, Turkey Sales Manager - Reported to General Manager
- Managed and supervised 5 sales representatives in Istanbul Region by coaching, planning their targets and supporting them in technical development, guiding to solve problems, achieving targets together.
- Realized approx. 4M€ sales target annually by exceedingly more than 30% growth in 2015 YoY
- Acted as Lighting Products Sales Manager and Product Manager for Interconnection products.
- Ensured to increase automation component (PLC, relay, power supply, signal transducer) sales by collaborating automation field sales and application team.
- Arranged and participated in marketing activities like exhibition, product roadshow, hands-on training.
- Organized promotional events and interacted with community to increase sales volume.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
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| 2007-02 - 2011-03 | Sales Engineer - Reported to General Manager
- Performed complete company product portfolio sales which consist of rail and PCB mounted terminal blocks and connectors, electrical installation and modular cable connectors, PLCs, signal transducers and power supplies in assigned territory.
- Achieved over 750k€ revenue annually with more than 50% growth by following up more than 85 customers.
- Found more than 10 new dealers and wholesalers in assigned territories and managed them.
- Designed and delivered product training for clients.
- Provided sales forecasts for all product sales opportunities within assigned accounts.
- Gained customer acceptance by demonstrating cost reductions and operations improvements.
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