- Propose and implement a communication strategy to build brand awareness and support business objectives.
- Safeguard consistent brand image across all channels.
Tire_Digital Marketing Specialist - Continental
17 saat önce
Açıklama
Job Title
Mission/Purpose of the Position
Develop and execute Japan Digital Marketing strategies aligned with APAC and Global guidelines. Establish and manage all public relationships, media, and internal/external communications to enhance corporate/brand image and visibility, generating leads, and converting passive audiences into active customers.
Key Responsibilities:
Project Management
• Serve as project leader, coordinating efforts and turning ideas/discussions into actionable initiatives.
• Create high-impact results through effective project management within the APAC community.
• Influence global stakeholders for resources and expertise.
• Identify areas for improvement in digital projects.
• Translate business requests into technical language.
• Solve problems and seek support from relevant contacts within the APAC region.
• Utilize proficient data analysis skills to track and measure performance, generate insights, and drive business decisions.
• Understand different business models in APAC markets and propose flexible solutions.
• Work cross-functionally to design journeys that enhance frontline work efficiency.
• Drive change management within the APAC Business Area and markets to accelerate transformation into a customer-centric organization.
Digital Solution
• Develop and deliver comprehensive digital solutions, including global systems and local customizations.
• Act as key user of mobile applications, overseeing development and operation.
• Collaborate with internal teams and external agencies to deliver exceptional user experiences.
• Establish frameworks and dashboards for measuring digital behavior and optimizing owned platforms.
• Drive awareness, preference, and business conversion through digital channels.
Campaigns and Events
• Organize and execute professional communication campaigns, fairs, and events.
• Cooperate with sales teams and customers on local communication marketing activities and monitor performance.
• Support co-branding activities to amplify brand impact.
Communication
• Manage stakeholder expectations during project execution.
• Identify and resolve pain points for potential CRM users (Sales/Marketing/Service).
• Share best practices across markets.
• Foster a culture of innovation and adaptability in APAC markets.
Web Page Management
• Maintain and update local web pages based on global structures.
• Create and implement new functions according to local market trends.
• Enhance website content and infrastructure to attract visitors.
Online Communication
• Develop and execute integrated online communication plans to increase brand exposure and create strong word-of-mouth.
• Leverage online campaigns to drive sales performance.
• Monitor media and consumer voices online, managing issues and crises effectively.
• Propose and implement social media activities to foster positive interactions with netizens.
Internal Communication
• Communicate Corporate Global & China directions, progress, changes, issues, and successes to related departments via intranet, email, and newsletter.
• Assist HR teams in employee events and other HRD programs.
Qualifications
University or Master degree in business, marketing, or computer science.
Certification in project management, lean process is a plus.
Minimum 5 years of experience in digital product management.
Excellent English and Japanese communication skills.
Over 5 years of experience in media PR and communications.
Operation/digital marketing/sales/retail experience with multinational companies.
Interests and curiosity in digital novelties in the APAC region.
Affinity with the digital landscape and ecosystems outside of Japan.
Cross-functional experience in commercial roles.
Automotive/retail industry experience is a plus but not mandatory.
Open and clear communication, delivering passion and teamwork.
Fast learner & result-oriented.
High maturity in managing stakeholder matrices, especially leaders at high levels.
Multi-international company working or cooperation experience.
Company Overview
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.
Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation.
In 2021, Continental generated sales of €33.8 billion and currently employs over 190,000 people in 58 countries and markets.
On October 8, 2021, the company celebrated its 150th anniversary.
With its premium portfolio in the car, truck, bus, two-wheel, and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology.
Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio.
For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, aiming to keep fleets mobile and increase their efficiency.
With its tires, Continental makes a significant contribution to safe, efficient, and environmentally friendly mobility.