Manager Sports Marketing - Fatih - adidas

    adidas
    adidas Fatih

    1 hafta önce

    Default job background
    Pazarlama / Reklamcılık / Halkla İlişkiler
    Açıklama

    Purpose & Overall Relevance for the Organization:

    Supporting Global Team Management (GTM) planning and identifying opportunities to build a portfolio of Sport Marketing & Entertainment Initiatives (SpoMA & EIM) in Turkey, aligned with overall brand and business objectives.

    • Explore and establish partnerships with current and next-generation partners that best align with our strategy.
    • Develop and maintain relationships with SpoMA & EIM partners and clubs, including negotiating and maintaining contracts.
    • Create and regularly update partner profile overviews for EM Turkey, including contract details, priority relevance, social media statistics, and campaign classification.
    • Monitor partner portfolio budgets and create mid-term plans for efficient budget utilization and effective activation execution.
    • Design and execute commercial activation strategies focused on top priorities in EM Turkey, such as e-commerce, consumer loyalty, and direct-to-consumer initiatives.
    • Analyze partner return on investment (ROI) and provide monthly activation ROI reports per partner.
    • Ensure compliance with CAF procedures and P&L construction for new partners or renewals, aligning with SpoMA & EIM strategy.
    • Submit seasonal orders and coordinate product supply processes to achieve customer satisfaction within budget.
    • Develop, manage, and execute an investment and divestment strategy based on ROI data, providing quarterly reports to Line Managers and Hub teams.
    • Communicate clear vision and direction to internal teams and external partners, setting relevant objectives and Key Performance Indicators (KPIs).
    • Collaborate with Consumer & Trade Communications, Brand Activations/Digital (including Public Relations), and Omni-Channel Consumer Experience teams to ensure seamless alignment on consumer-facing activations.
    • Foster a high-performance culture and drive employee engagement by leading by example.
    • Identify and develop high-potential talents within and outside the team to support succession planning.

    Required Education and Experience / Minimum Qualifications:

    • At least 6 years of equivalent professional experience, preferably in Sports Marketing and Influencer Marketing.
    • Advanced proficiency in Microsoft Office suite.
    • Fluent written and spoken English is mandatory.

    We at adidas foster a winning culture. However, physical power alone is not enough to win. Like athletes, our employees need mental strength in their game. We promote the athlete's mindset through a set of behaviors we want to enable and develop in our people and which are at the core of our unique company culture: this is how we win while playing fair.

    • COURAGE: Speak up when you see an opportunity; step up when you see a need.
    • OWNERSHIP: Take charge. Be proactive, take responsibility, and follow through.
    • INNOVATION: Elevate to win. Be curious, test, and learn new and better ways of doing things.
    • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
    • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
    • RESPECT: Value all players. Display empathy, be inclusive, and show dignity to all.

    adidas celebrates diversity, supports inclusiveness, and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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